2027914

9780749442835

New Strategic Brand Management Creating And Sustaining Brand Equity Long Term

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  • ISBN-13: 9780749442835
  • ISBN: 0749442832
  • Edition: 3
  • Publication Date: 2004
  • Publisher: Kogan Page, Limited

AUTHOR

Kapferer, Jean N., Kapferer, Jean-Noël

SUMMARY

Jean-Noel Kapferer is a professor of marketing strategy at HEC School of Management in France.Kapferer, Jean N. is the author of 'New Strategic Brand Management Creating And Sustaining Brand Equity Long Term', published 2004 under ISBN 9780749442835 and ISBN 0749442832.

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