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9780750677325

New Product Development From Initial Idea to Product Management

New Product Development From Initial Idea to Product Management
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  • ISBN-13: 9780750677325
  • ISBN: 0750677325
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Annacchino, Marc A.

SUMMARY

Annacchino's book will maximize return on development dollars invested by providing the reader with an interdisciplinary understanding of the new product development process. It contains over 200 illustrations with 52 actual tools needed to execute an actual program.Annacchino, Marc A. is the author of 'New Product Development From Initial Idea to Product Management' with ISBN 9780750677325 and ISBN 0750677325.

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