New Marketing Strategies

New Marketing Strategies

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  • ISBN-13: 9780761962014
  • ISBN: 0761962018
  • Publication Date: 2003
  • Publisher: SAGE Publications, Incorporated


Chaston, Ian


Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.Chaston, Ian is the author of 'New Marketing Strategies', published 2003 under ISBN 9780761962014 and ISBN 0761962018.

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