New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions - David J. J. Curry - Hardcover

MARKETING RESEARCH SYSTEMS. The New Research Focus. The New Technology. Information Conglomerates. The Strategic Role of Research. Research Projects Versus Research Systems. SINGLE-SOURCE SYSTEMS. The Single-Source Concept. The Major Single-Source Suppliers. Concepts in Single-Source Reporting. Single-Source Reports for Manufacturers. Single-Source Reports for Retailers. Single-Source Reports for Advertising Agencies: Scanner-Based and Electronic Research Services. GEODEMOGRAPHIC SYSTEMS. The Geodemographic Concept. Geodemographic Research Firms: The Big Four. The Power of Geodemographic Systems. Desktop Geodemographic Systems. Europe and Geodemography. ADVANCED TOPICS. Micromerchandising Systems. Category Management. Index.Curry, David J. is the author of 'New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions - David J. J. Curry - Hardcover' with ISBN 9780471530589 and ISBN 0471530581.