4621305

9781556233173

New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy - David Shepard Associates - Hardcover

New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy - David Shepard Associates - Hardcover
$21.47
$3.95 Shipping
List Price
$60.00
Discount
64% Off
You Save
$38.53

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$9.48
$3.95 Shipping
List Price
$60.00
Discount
84% Off
You Save
$50.52

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9781556233173
  • ISBN: 1556233175
  • Edition: 2
  • Publisher: McGraw-Hill School Education Group

AUTHOR

David Shepard Associates Inc. Staff

SUMMARY

Now this best-selling guide to the art and science of database marketing has been extensively revised and updated. In no other single source can you find all the essential information you need to know about the technology behind database marketing; the fundamentals of targeting, modeling, and segmentation; the theory and economics of The New Direct Marketing; and the sources of data and database software. What's more, this new edition contains invaluable tips on how to use technology and targeting to acquire new customers, segment your customer database, retain existing customers, manage customer contacts, and increase your customers' lifetime value. You'll learn what results to expect once you move from the "old" direct marketing to the new, data driven, customer focused, new direct marketing. Equally important, you'll learn how to avoid the most common - and most costly - mistakes direct marketers make when building new database marketing systems. The New Direct Marketing, second edition, will teach you what you need to know about selecting outside vendors to build your marketing database; using internal data-processing resources; selecting the right statistical tools to analyze data and create market segments; predicting response rates, sales, retention, and lifetime value; and modeling the economic and financial implications of a profit-driven database marketing strategy. One glance at the expanded and updated table of contents for this second edition will demonstrate why The New Direct Marketing has become the indispensable handbook for direct marketing companies and users of direct marketing methods and why it will help you and your organization to become smarter, more efficient,and more effective marketers. This practical, step-by-step guide has been expanded to include the latest developments in client-server technology and decisions support systems. New modeling techniques, including the use of Exploratory Data Analysis, Principal Components Analysis, and Artificial Neural Networks, have been added to the chapters on statistical analysis that have become the "modeling bible" for literally thousands of direct marketers.David Shepard Associates Inc. Staff is the author of 'New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy - David Shepard Associates - Hardcover' with ISBN 9781556233173 and ISBN 1556233175.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.