Edited by SAP co-CEO Prof. Dr Henning Kagermann, and Dr Gerhard Keller, enterprise analyst, this book offers expert analysis of the current state of twelve key industries and demonstrates how the relationship between mySAP.com and SAP's industry-specific strategy addresses the unique demands of each sector.<>Taking each industry in turn, the authors first examine the market trends to which they must react, with particular attention given to changes wrought by the Internet revolution. Industry requirements are set alongside their SAP solution, illustrated by up-to-date "solution maps" developed in collaboration with SAP and its customers and partners. Actual case studies are used to detail how the careful application of SAP solutions can help companies meet the challenges facing their own particular industry.<>mySAP.com Industry Solutions <>is essential reading for SAP partners, consultants, customers and anyone working in the SAP environment. Beginning with an overview of the SAP strategy as a whole, the book goes on to examine the following industry-specific solutions:<>- mySAP Aerospace & Defense<>- mySAP Automotive<>- mySAP Chemicals<>- mySAP Engineering & Construction<>- mySAP High Tech<>- mySAP Insurance<>- mySAP Media<>- mySAP Mill Products (metal, wood/paper and textiles)<>- mySAP Oil & Gas<>- mySAP Financials Real Estate<>- mySAP Retail<>- mySAP Service Providers<>mySAP.com Industry Solutions is part of the Business Roadmap series from SAP Press. Aimed at users, managers and consultants, this series emphasizes the business background and the processes which underpin the functionality of the SAP product. Building on this deeper understanding, the books offer sound practical guidance on how best to tailor the system to the requirements of your business.<>SERIES FEATURES:<>- Experienced SAP-approved authors<>- Supported by real-life case studies<>- Written for all levels of SAP user<><>Henning Kagermann is co-chairman of the Executive Board and CEO of SAP AG. He is responsible for the worldwide business of the SAP group including sales, consulting and customer relations. He is also responsible for customer-specific development requirements in the context of mySAP.com and he oversees the coordination of regional and industry-sector business plans.<>Gerhard Keller worked for SAP for many years and is co-founder of bflow.com, an independent online business-to-business network for developers and decision-makers working in the SAP environment. He is the author of a number of successful books on SAP-related topics, including SAP R/3 Process-Oriented Implementation, and is series editor of the SAP Press Business Roadmap Series.Kagermann, Henning is the author of 'Mysap.com:industry Solutions' with ISBN 9780201721928 and ISBN 0201721929.