170828

9780072553390

MP Marketing with Student CD-ROM and Powerweb

MP Marketing with Student CD-ROM and Powerweb
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  • Condition: Good
  • Provider: HippoBooks Contact
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780072553390
  • ISBN: 0072553391
  • Edition: 7
  • Publication Date: 2002
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.

SUMMARY

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Kerin, Roger A. is the author of 'MP Marketing with Student CD-ROM and Powerweb', published 2002 under ISBN 9780072553390 and ISBN 0072553391.

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