4579001
9782940373000
More Than a Name An Introduction to Branding
by Davis, Melissa, Baldwin, Jonathan
258973
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- Condition: Good
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Product details
- ISBN-13: 9782940373000
- ISBN: 2940373000
- Publication Date: 2006
- Publisher: Ava Publishing SA
AUTHOR
SUMMARY
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.Davis, Melissa is the author of 'More Than a Name An Introduction to Branding', published 2006 under ISBN 9782940373000 and ISBN 2940373000.
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