GETTING STARTED IN MAIL ORDER. A Mail-Order Business of Your Own. The Self-Employment Picture. Questions and Answers About Mail Order. Choosing Your Product or Service. ADVERTISING. Advertising Your Product. How to Save Money on Advertising. MARKETING YOUR PRODUCT OR SERVICE. Selling Your Product Directly from an Ad. Let2s Write a Classified Ad. The Inquiry andd Follow-Up Method. Direect Mail: A Dynamic Selling Tool. The Direct Mail Package. PRACTICAL CONSIDERATIONS. Filling Your Orders. Mail Order Fraud. Mail-Order Millionaires. Appendixes. Index.Wilbur, L. Perry is the author of 'Money in Your Mailbox: How to Start and Operate a Mail-Order Business' with ISBN 9780471825869 and ISBN 0471825867.
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