191859

9780070479043

Mind of the Strategist The Art of Japanese Business

Mind of the Strategist The Art of Japanese Business
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  • ISBN-13: 9780070479043
  • ISBN: 0070479046
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Ohmae, Kenichi

SUMMARY

Kenichi Ohmae--a business strategist of international renown--provides a compelling account of the reasons why certain companies dominate the global business arena. The book is packed with keen insights into their business thinking processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company, customer, and competition. Replete with numerous illustrative case histories of strategic thinking in action, Ohmae's classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.Ohmae, Kenichi is the author of 'Mind of the Strategist The Art of Japanese Business' with ISBN 9780070479043 and ISBN 0070479046.

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