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Publication Date: 2000
Publisher: Cengage South-Western
Offering a unique blend of solid theoretical content & student accessibility, this text stands apart with its emphasis on intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with & interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, & an outstanding visual program for exhibits & graphs. Content highlights include balanced presentation of major macro theories; a micro presentation that centers around the trilogy of objectives, constraints, & choices; thorough integration of international topics; & fully-integrated Internet features that offer hands-on exercises foe exploring economics on-line. Microeconomics, 5e is also available in a macro split & both micro/macro are in the principles text.Kay, S. is the author of 'Microeconomics with Infotrac ', published 2000 under ISBN 9780324072778 and ISBN 0324072775.