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Publisher: Prentice Hall PTR
Ayers, Ronald M., Collinge, Robert A.
For courses in Microeconomic Principles. This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Microeconomics: Explore & Apply, only 18 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; careful introduction of supply and demand, which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.Ayers, Ronald M. is the author of 'Microeconomics Explore and Apply' with ISBN 9780131047242 and ISBN 0131047248.