Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to begin to learn to "think like an economist."Frank, Robert H. is the author of 'Microeconomics and Behavior', published 2002 under ISBN 9780072483345 and ISBN 0072483342.