Arnold continues to set the standard for clear, balanced, and thorough coverage of principles of economics that is truly engaging. With six new chapters, easy customization, and fully integrated digital and course management options, MICROECONOMICS, 8th Edition is the perfect text to help you learn the basics. Packed with intriguing pop culture examples to which you can relate, the text bolsters interest in economics by illustrating unexpected places economics occurs, how economic forces link events around the world to your lives, and how economics can be used as a tool in understanding the world. In addition, the eighth edition is integrated with such powerful resources as ThomsonNOW, Aplia, and the Tomlinson Videos. These resources allow you to gain a customized learning path tailored to your specific areas of strength and weakness, ensuring you gain complete mastery of course content. With new content reflecting a changing economy and new resources catering to the needs of a changing classroom, MICROECONOMICS, 8th Edition is your ideal solution for the principles course.Arnold, Roger A. is the author of 'Microeconomics ', published 2007 under ISBN 9780324538021 and ISBN 0324538022.