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9780131731257

Merchandising of Fashion Products

Merchandising of Fashion Products
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  • ISBN-13: 9780131731257
  • ISBN: 0131731254
  • Edition: 1
  • Publication Date: 2009
  • Publisher: Prentice Hall

AUTHOR

Fay Y. Gibson, Doris H. Kincade

SUMMARY

Taking an integrative approach, this book provides a comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process.Fay Y. Gibson is the author of 'Merchandising of Fashion Products', published 2009 under ISBN 9780131731257 and ISBN 0131731254.

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