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9780534597061

Media/Impact With Infotrac An Introduction to Mass Media

Media/Impact With Infotrac An Introduction to Mass Media
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  • ISBN-13: 9780534597061
  • ISBN: 0534597068
  • Publication Date: 2002
  • Publisher: Wadsworth

AUTHOR

Biagi, Shirley

SUMMARY

Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; media and political, social, and cultural institutions.Biagi, Shirley is the author of 'Media/Impact With Infotrac An Introduction to Mass Media', published 2002 under ISBN 9780534597061 and ISBN 0534597068.

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