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9780495050261

Media/Impact An Introduction to Mass Media

Media/Impact An Introduction to Mass Media
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780495050261
  • ISBN: 0495050261
  • Edition: 8
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Biagi, Shirley

SUMMARY

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media'its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.Biagi, Shirley is the author of 'Media/Impact An Introduction to Mass Media', published 2006 under ISBN 9780495050261 and ISBN 0495050261.

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