Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
30-day money back guarantee
Publication Date: 1996
Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.Surmanek, Jim is the author of 'Media Planning A Practical Guide', published 1996 under ISBN 9780844235127 and ISBN 0844235121.