Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
30-day money back guarantee
Publication Date: 1996
Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.Surmanek, Jim is the author of 'Media Planning A Practical Guide', published 1996 under ISBN 9780844235127 and ISBN 0844235121.