114069

9780205322619

Media of Mass Communication

Media of Mass Communication
$60.54
$3.95 Shipping
  • Condition: New
  • Provider: gridfreed Contact
  • Provider Rating:
    75%
  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: New. In shrink wrap. Looks like an interesting title!

seal   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780205322619
  • ISBN: 0205322611
  • Publication Date: 2000
  • Publisher: Allyn & Bacon, Incorporated

AUTHOR

Vivian, John

SUMMARY

In this new Updated Online Edition , John Vivian provides a thoroughly updated, cost-effective, alternate version of his best-selling text and takes using the media to teach the media to a new, exciting level with an extensive PIN-coded web site. Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously from students and instructors alike for its ability to make learning interesting and for its use of the media to teach the media. This Updated Online Edition does all that and more. Retaining the features that make this text so popular from the lively, student-friendly writing style to the magazine-style layout and design to the outstanding discussion of the industries, issues, trends, and history of the mass media the Updated Online Edition boasts significant updates, a new, black and white format, and an extensive PIN-coded web site all at a lower price than the full-color fifth edition version and most other books available in the market today. The printed book is the core content, while the web site provides the energy and excitement of the media themselves. Vivian provides up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media today. This Updated Online Edition retains the emphasis on the current challenges facing media while building on its extensive coverage of media effects and culture. For instructors who like the full-color design and format, the Fifth Edition of the book remains available, and the Sixth Edition will be available in the summer of 2001.Vivian, John is the author of 'Media of Mass Communication', published 2000 under ISBN 9780205322619 and ISBN 0205322611.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.