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9780205521104

Media of Mass Communication, The (9th Edition)
Media of Mass Communication, The (9th Edition)
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  • ISBN-13: 9780205521104
  • ISBN: 020552110X
  • Edition: 9
  • Publication Date: 2008
  • Publisher: Allyn & Bacon

AUTHOR

John Vivian

SUMMARY

Some highlighted features of this edition include: New emphasis on the relevance of Visual Storytellingin today's media. Updated features provide readers with additional information about specialized topic areas: Opening vignettesuse current issues to introduce the concepts to be discussed in each chapter. “Media People”boxes profile key figures in media industries; Full-page, visually-enhanced “Media Timelines”cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. Global Emphasisthroughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today’s global economy. Learning tools and enhanced pedagogy–including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and peop≤ and Media Sources-helps the reader to understand central concepts. Flexible organizationinto three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.John Vivian is the author of 'Media of Mass Communication, The (9th Edition)', published 2008 under ISBN 9780205521104 and ISBN 020552110X.

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