Comments: Ships fast! All our items are exactly as described in the listing. Buy with confidence, customer service is our #1 priority! Used books may not contain access codes or other supplemental materials.
Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.
30-day money back guarantee
Publication Date: 2007
Jan Wicks LeBlanc, Ardyth Sohn Broadrick, George Sylvie, Stephen Lacy, C. Ann Hollifield
Media Management: A Casebook Approachprovides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.Jan Wicks LeBlanc is the author of 'Media Management: A Casebook Approach (Routledge Communication Series)', published 2007 under ISBN 9780805861976 and ISBN 0805861971.
With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
How do rentals work?
Save up to 90% on the largest selection of textbook rentals in the business. We have the lowest prices - guaranteed.
Choose between standard or expedited shipping to make sure that your textbooks arrive in time for class.
Return for free!
When your books are due, just pack them up and ship them back. And don't worry about shipping - it's absolutely free!