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54072892

9781138352643

Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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Product details

  • ISBN-13: 9781138352643
  • ISBN: 1138352640
  • Edition: 7
  • Publication Date: 2019
  • Publisher: Routledge

AUTHOR

Katz, Helen

SUMMARY

Katz, Helen is the author of 'Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying', published 2019 under ISBN 9781138352643 and ISBN 1138352640.

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