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Sparks, Glenn Grayson
This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.Sparks, Glenn Grayson is the author of 'Media Effects Research A Basic Overview' with ISBN 9780534545871 and ISBN 0534545874.
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