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Publication Date: 2009
Sparks, Glenn G.
MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.Sparks, Glenn G. is the author of 'Media Effects Research: A Basic Overview', published 2009 under ISBN 9780495567851 and ISBN 049556785X.
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