Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Berger succeeds in describing this subject which students often consider boring stuff in an original, interesting and sometimes humorous way. His personal style makes this book easy to read. Berger writes as if he is standing in front of a class, clearly explaining complex material, while telling lots of anecdotes and giving clarifying examples.Arthur A. (Asa) Berger is the author of 'Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches' with ISBN 9780761918530 and ISBN 0761918531.