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9780803906143

Media Analysis Techniques

Media Analysis Techniques

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Product details

  • ISBN-13: 9780803906143
  • ISBN: 0803906145
  • Publication Date: 1982
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Berger, Arthur Asa

SUMMARY

Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisements and all-news radio.Berger, Arthur Asa is the author of 'Media Analysis Techniques', published 1982 under ISBN 9780803906143 and ISBN 0803906145.

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