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Publisher: Elsevier Science & Technology Books
MBusiness: The Strategic Implications of Mobile Communications examines the impacts of wireless information technologies on modern business and organization. Using a combination of recent theory and evidence, it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new opportunities afforded by the mobile paradigm. The book explores the important strategic, managerial and technological issues that follow in the wake of an organization deciding to embrace mobile business models. It provides an accessible introduction to the emerging area of wireless and its impact on organizations, being written specifically for business and management students, and interested practitioners contemplating new technological developments. Features of the book: · One of the first texts to explicitly recognise the strategic business and organizational impacts of wireless technologies and the associated opportunities afforded by mobile data services. · Presents state-of-the-art theory and evidence on wireless technologies and their application in business and organization. · Examines the impacts of wireless technologies in an array of business areas, including business-to-consumer, business-to-business and business-to-employee, each highly dependent upon recent technological developments. · Packed with recent case studies and examples illustrating how mobile business can create significant strategic benefits. · Provides an international perspective on mobile business, examining organizations and developments from around the globe. · Emphasises leading-edge technologies and applications. Dr Stuart Barnes is Associate Professor at the School of Information Management, Victoria University of Wellington, New ZealandBarnes, Stuart is the author of 'Mbusiness The Strategic Implications of Mobile Communications' with ISBN 9780750656238 and ISBN 0750656239.
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