Mass Communication Theories: Explaining Origins, Processes, and Effects

This book offers the following features: Includes four new theories(ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences. Explores the historical and cultural eventsthat shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society. Clear, jargon-free writingmake the basic concepts behind the theories accessible to readers “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fieldsMargaret DeFleur is the author of 'Mass Communication Theories: Explaining Origins, Processes, and Effects', published 2009 under ISBN 9780205331727 and ISBN 0205331726.