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9780756792114

Martha Inc : The Incredible Story of Martha Stewart Living Omnimedia

Martha Inc : The Incredible Story of Martha Stewart Living Omnimedia
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  • ISBN-13: 9780756792114
  • ISBN: 0756792118
  • Publication Date: 2005
  • Publisher: DIANE Publishing Company

AUTHOR

Byron, Christopher M.

SUMMARY

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important & controversial social & economic issues of post-WW2 American life. Byron traces Martha's journey from the troubled world of a working class family to the pinnacle of fame & power as the head of the billion dollar bus. bearing her name. Shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew. Out of an imagined bliss, Martha created a media & merchandising empire devoted to the celebration of home, food, & family. A compelling 3-dimensional view of the woman, her business, & her unique hold on domestic culture. Photos.Byron, Christopher M. is the author of 'Martha Inc : The Incredible Story of Martha Stewart Living Omnimedia', published 2005 under ISBN 9780756792114 and ISBN 0756792118.

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