3594841
9780073080154
Marketing
by Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.
About this item
- Condition: Good
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780073080154
- ISBN: 0073080152
- Publication Date: 2005
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Kerin, Roger A. is the author of 'Marketing ', published 2005 under ISBN 9780073080154 and ISBN 0073080152.
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