26448180
9781888015461
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Take a fresh look at marketing from a communicator's perspective, as author Lin Grensing-Pophal, ABC, SPHR, provides the theoretical foundation and practical tools to enhance a communicator's value within an organization. This manual is designed to present a practical overview of marketing concepts and to demonstrate the role that communicators play within the marketing function.Grensing-Pophal, Lin is the author of 'Marketing with the End in Mind : How to Plan and Implement Successful Marketing Programs', published 2005 under ISBN 9781888015461 and ISBN 1888015462.
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