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9780070527300

Marketing Warfare

Marketing Warfare
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  • ISBN-13: 9780070527300
  • ISBN: 007052730X
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Ries, Al, Trout, Jack

SUMMARY

Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.Ries, Al is the author of 'Marketing Warfare' with ISBN 9780070527300 and ISBN 007052730X.

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