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  • ISBN-13: 9780452258617
  • ISBN: 0452258618
  • Publisher: Penguin Group (USA) Incorporated


Ries, Al, Trout, Jack


Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.Ries, Al is the author of 'MARKETING WARFARE (P)' with ISBN 9780452258617 and ISBN 0452258618.

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