Comments: Very Good copy, cover and pages show light wear from reading and storage. Binding may have light creases. May contain very minimal writing/highlighting or notations, that does not affect the text.
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Publisher: Elsevier Science & Technology Books
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan--including creating advertising materials, buying advertising for multimedia campaigns, mounting integrated publicity campaigns, and conducting consumer research--for each film that will inspire confidence in and generate excitement among investors and distributors and enable the film to be seen by the public. Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real-world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process. Marketing to Moviegoers will be an invaluable resource for film marketing executives, Hollywood executives who need to understand theatrical distribution, consumer product marketers that participate in tie-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view.Marich, Robert is the author of 'Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents' with ISBN 9780240806877 and ISBN 0240806875.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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