Marketing the Law Firm Business Development Techniques

Marketing the Law Firm: Business Development Techniques is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practice - and use them effectively. You'll find out how to: market online; market a new capability; create an "alumni" relations program; cross-sell your firm's services; discover new business opportunities through market research, charitable contributions, and sponsorships; make realistic, long-term marketing plans for the firm, practice groups or individuals; use flat fees as a billing alternative; train your lawyers - and your support staff - to be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You'll also get up-to-date information on Web sites, extranets, client advisory boards, niche marketing, and the uses of Intranets. An appendix provides law firm marketing resources, including organizations, publications and studies available.Schmidt, Sally J. is the author of 'Marketing the Law Firm Business Development Techniques', published 1991 under ISBN 9781588520524 and ISBN 1588520528.