4601560

9780073215747

Marketing The Core

Marketing The Core
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  • ISBN-13: 9780073215747
  • ISBN: 0073215740
  • Publication Date: 2006
  • Publisher: McGraw-Hill College

AUTHOR

Kerin, Roger A., Hartley, Steven W., Rudelius, William

SUMMARY

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.Kerin, Roger A. is the author of 'Marketing The Core', published 2006 under ISBN 9780073215747 and ISBN 0073215740.

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