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Publisher: Prentice Hall PTR
This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.Sudharshan, Devanathan is the author of 'Marketing Strategy Relationships, Offerings, Timing, & Resource Allocation' with ISBN 9780024182647 and ISBN 0024182648.
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