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9780073381152

Marketing Strategy: A Decision Focused Approach
Marketing Strategy: A Decision Focused Approach
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  • ISBN-13: 9780073381152
  • ISBN: 0073381152
  • Edition: 7
  • Publication Date: 2010
  • Publisher: Irwin/McGraw-Hill

AUTHOR

Walker, Orville C., Mullins, John, Boyd, Harper W., Jr.

SUMMARY

Walker, Orville C. is the author of 'Marketing Strategy: A Decision Focused Approach', published 2010 under ISBN 9780073381152 and ISBN 0073381152.

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