Comments: Edge wear. Used textbook with usual stickers. Disc included.
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Publication Date: 2005
Publisher: Prentice Hall
Burns, Alvin C., Bush, Ronald F.
"Marketing Research "is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.Burns, Alvin C. is the author of 'Marketing Research Online Research Applications & Spss 13.0- Student', published 2005 under ISBN 9780132280358 and ISBN 0132280353.