Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.Churchill, Gilbert A. is the author of 'Marketing Research: Methodological Foundations', published 2001 under ISBN 9780030331015 and ISBN 0030331013.