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9780030331015

Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations
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  • ISBN-13: 9780030331015
  • ISBN: 0030331013
  • Edition: 8
  • Publication Date: 2001
  • Publisher: South-Western

AUTHOR

Churchill, Gilbert A., Iacobucci, Dawn

SUMMARY

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.Churchill, Gilbert A. is the author of 'Marketing Research: Methodological Foundations', published 2001 under ISBN 9780030331015 and ISBN 0030331013.

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