Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publication Date: 2007
Carl McDaniel Jr., Roger Gates
This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.Carl McDaniel Jr. is the author of 'Marketing Research Essentials, with SPSS', published 2007 under ISBN 9780470131985 and ISBN 0470131985.