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9780132221177

Marketing Research An Applied Orientation

Marketing Research An Applied Orientation
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780132221177
  • ISBN: 0132221179
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Malhotra, Naresh K.

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SUMMARY

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.Malhotra, Naresh K. is the author of 'Marketing Research An Applied Orientation', published 2006 under ISBN 9780132221177 and ISBN 0132221179.

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