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9780130337160

Marketing Research An Applied Orientation

Marketing Research An Applied Orientation
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  • ISBN-13: 9780130337160
  • ISBN: 0130337161
  • Edition: 4
  • Publication Date: 2003
  • Publisher: Prentice Hall PTR

AUTHOR

Malhotra, Naresh K.

SUMMARY

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.Malhotra, Naresh K. is the author of 'Marketing Research An Applied Orientation', published 2003 under ISBN 9780130337160 and ISBN 0130337161.

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