Marketing Research
Marketing Research
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  • ISBN-13: 9780073404707
  • ISBN: 0073404705
  • Edition: 4
  • Publication Date:
  • Publisher: McGraw-Hill/Irwin



This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.Robert Bush is the author of 'Marketing Research', published 2008 under ISBN 9780073404707 and ISBN 0073404705.

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