Marketing Research

Marketing Research
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  • ISBN-13: 9780618660636
  • ISBN: 0618660631
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Houghton Mifflin College Div


Parasuraman, A., Grewal, Dhruv, Krishnan, R.


This book is intended for students who are taking their first course in marketing research. The breadth and the depth of topics included in the book are carefully chosen to benefit those students who will primarily be potential research users as well as those who wish to consider marketing research as a career.Parasuraman, A. is the author of 'Marketing Research ', published 2006 under ISBN 9780618660636 and ISBN 0618660631.

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