This is a true user-friendly marketing textbook because it allows students to imagine the situations and examples described because it uses the perspective of real marketing people. The content is presented in an extremely accessible format and introduces students to the implementation of marketing concepts and how they play out in the market. This is just one of the top quality cheap marketing textbooks we offer to buy or rent online. Looking to sell textbooks? Use our buyback service to get a great price for used textbooks.
Michael R. Solomon is the author of 'Marketing: Real People, Real Choices (7th Edition)', published 2011 under ISBN 9780132176842 and ISBN 013217684X.
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