So what makes this book unique? It's not just what we say, it's also how we say it You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.Solomon, Michael R. is the author of 'Marketing: Real People, Real Choices' with ISBN 9780130351340 and ISBN 0130351342.