4443548

9780073225692

Marketing Principles And Perspectives

Marketing Principles And Perspectives
$34.31
$3.95 Shipping
List Price
$156.75
Discount
78% Off
You Save
$122.44

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$5.03
$3.95 Shipping
List Price
$156.75
Discount
96% Off
You Save
$151.72

  • Condition: New
  • Provider: TextbookRush Contact
  • Provider Rating:
    91%
  • Ships From: Columbus, OH
  • Shipping: Standard, Expedited
  • Comments: ALTERNATE EDITION: Softcover, International Edition. International edition. Softcover. Same contents as US edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 3-6 business days (most US addresses) See our member profile

   30-day money back guarantee
$3.29
$3.95 Shipping
List Price
$156.75
Discount
97% Off
You Save
$153.46

  • Condition: Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    86%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780073225692
  • ISBN: 007322569X
  • Edition: 5
  • Publication Date: 2005
  • Publisher: McGraw-Hill College

AUTHOR

Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.

SUMMARY

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.Bearden, William O. is the author of 'Marketing Principles And Perspectives', published 2005 under ISBN 9780073225692 and ISBN 007322569X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.