Marketing Planning Guide

Haworth Best Business Books proudly presents the newly revised Marketing Planning Guide, Third Edition, the step-by-step guide giving you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of new and updated material, this classic textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan-once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers. Book jacket.Stevens, Robert E. is the author of 'Marketing Planning Guide' with ISBN 9781560240839 and ISBN 1560240830.