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9780131485259

Marketing Plan A Handbook

Marketing Plan A Handbook
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  • ISBN-13: 9780131485259
  • ISBN: 0131485253
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Pearson Education

AUTHOR

Wood, Marian

SUMMARY

For use as a supplement the main text in marketing management, principles of marketing, and marketing strategy courses. The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students create practical plans, and allows them to critique sample marketing plans that serve as models for their own plans.Wood, Marian is the author of 'Marketing Plan A Handbook', published 2005 under ISBN 9780131485259 and ISBN 0131485253.

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